In recent years, tech giants from Twitter to Facebook have also joined the newsletter game, and emerging companies from Ghost and Buttondown have also rolled out similar newsletter products as content creators increasingly look to manage their work directly. Substack, a 4-year-old San Francisco company, was at some point valued at $650 million in 2021. This was a bold experiment in a new direction and we’re encouraged by the early results,” Substack cofounder Hamish McKenzie told TheWrap. “As far as we’re aware, no one else is doing anything like this. Oftentimes, subscribers get exclusive or early access to special material and behind-the-scenes updates from writers and artists they are following. For creators, it offers a direct way to connect with readers and build a paid subscription model. Newsletter startup Substack is expanding its comics vertical with the addition of six new projects by comic writers joining the platform on Monday.Īs the newsletter business has grown, companies including Substack have branched out into offering various forms of content, including podcasts, videos and comics.
